Marketing and Advertising

The K&P team provides comprehensive legal advice on standard and non-standard forms of pharmaceutical and related advertising and the marketing of medicinal products, medical devices, dietary supplements and foods for particular nutritional uses.

We provide the following services:

  • Assessment of designs of advertising campaigns in the press, radio and television, including advertisement scripts and advertising materials
  • Advice on closed advertising and the application of anti-bribery laws and regulations
  • Advice on the implementation of internal procedures to regulate the interactions of representatives and staff with healthcare professionals
  • Advice on sponsorship, loyalty programs (discount and bonus), contests and lotteries, as well as marketing activities on the internet and social media
  • Representation in proceedings before the Pharmaceutical Inspectorate and fellow-member arbitration boards of industry organizations, as well as in civil proceedings based on laws and regulations governing fair competition
  • Advice on the tax law aspects of advertising and marketing